Vive Le Live
NBCU @ Cannes Lion 2025
For NBCUniversal’s flagship activation at Cannes Lions 2025, I was part of the creative team that developed the visual identity for Vive Le Live, a bold and immersive brand experience that brought NBCU’s storytelling power to life on the global stage. Set along the iconic La Croisette, the activation combined vibrant branding, interactive moments, and hospitality-driven details to engage international media partners and industry leaders.
I contributed to more than 200 branded assets across both digital and physical environments. My work included email campaigns, event signage, custom menus, and premium giveaways such as tote bags, coasters, and pouches. I also designed large-scale environmental graphics that transformed the interior of Le Studio NBCU, along with motion graphic concepts for digital displays and promotional events.
This comprehensive visual system created a cohesive and elevated atmosphere that reflected NBCU’s brand voice while resonating with a global audience.
Role: Visual Designer
Contributions: Branding, environmental graphics, digital and print assets.
Collaborators: Yujin Lee (Executive Creative Director), Emily Shine (Art Director), Andy Gellenberg (Illustrator), Michela Jaffe (Project Manager).