Soylent
Soylent is a forward-thinking meal replacement brand making science-backed, sustainable nutrition accessible to everyone. Over an ongoing multi-year partnership, I worked closely with their team to evolve their Shopify-based eCommerce site through iterative, data-informed design updates. These enhancements responded to shifting brand priorities, new product launches, and opportunities uncovered through GA4 and HotJar conversion rate optimization audits. From homepage redesigns to product page optimization, each update strengthened the focus on Soylent’s health benefits and complete nutrition messaging.
The redesigns tackled key challenges around brand positioning, product expansion, and customer retention. I implemented a future-ready navigation system, created science-focused homepage and product modules, integrated engaging motion design, and customized loyalty program features. The result is a streamlined, growth-ready eCommerce experience that not only elevates Soylent’s brand identity but also improves user engagement and conversion rates. These iterative improvements have set the stage for future launches and allow customers to discover and trust the science behind Soylent’s nutrition.
View more in depth case study on Behance.
Role: Lead UI/UX Designer
Contributions: Web Design, UX Design, UI Design, Conversion Rate Optimization.
Collaborators: Domenic Faulring (Lead Web Developer), Taylor Ward (Director of Web Design & Development), Olivia do Nascimento (Web Project Manager), Kristine Garcia (UI/UX Designer), Cynthia Shiau (UI/UX Designer).