Peacock Ad Products
As part of the Peacock ad products team, I worked on a variety of branded ad formats designed to integrate seamlessly into the streaming experience while delivering high-impact moments for sponsors. These included Pause Ads, static designs triggered when viewers pause a show, as well as more immersive formats like Pod Bounce and Binge Ads, which are short animated video ads that reward users by skipping or shortening traditional ad breaks. For each of these motion ads, I designed 3–4 key frames that set the visual tone and handed them off to animators and editors for final execution. All designs followed best-practice standards as analyzed by the Peacock team to ensure effectiveness, usability, and visual cohesion.
I also contributed to interactive formats such as Trivia Engagement Ads, where I helped design the layout and user experience of on-screen trivia questions that viewers could answer using their remote, keeping engagement high while subtly integrating the sponsor's messaging. Another format I supported were Curator Ads and Showcase Rails, a sponsor-branded Peacock collection, where I helped craft branded visuals that complemented both the Peacock UI and the sponsor’s identity. Across all these ad products, I collaborated closely with animators, video editors, and marketing stakeholders to ensure the final deliverables were polished, on-brand, and viewer-friendly.