derekshafer.design


Digital designer based in New York City with a passion for information design, presentation, and accessibility. Formerly Lead UI/UX Designer at an eCommerce marketing agency.

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FireClear


Creating a visual standard for public-facing wildfire evacuation maps.




ClientCity of Laguna Beach
City of Irvine

RoleStudent Designer 

Years2019

Project TypeGraphic Design
Information Design
Wayfinding

Overview


FireClear is a collection of maps for the residents of the City of Laguna Beach & the City of Irvine to prepare for a wildfire evacuation. These maps are designed to develop a pre-evacuation campaign that would improve residential information and planning for wildfires. Additionally, these maps assist residents and users with more accurate cognitive mapping and path-knowledge in the case of an emergency.

For the Laguna Beach campaign, three macro maps, and twenty micro maps were developed to be displayed publicly, accessed online, and distributed in evacuation plan brochures to the residence. This project is endorsed by the California Governor’s Office of Emergency Services, City of Aliso Viejo, Laguna Beach Emergency Management, and the Design Network for Emergency Management. Internationally recognized at the 2019 Visualizing Knowledge conference at Aalto University in Helsinki, Finland.

This project was completed under the advisory of Professor Claudine Jaenichen.





    Before & After


    Examples of the previous wildfire evacuation maps, updated to the new FireClear standards.




    Campaign Sequence


    FireClear Laguna Beach campaign sequence. Includes city-wide FireClear map, zone identification map, and individual area neighborhood maps.




    FireClear Laguna Beach


    Micromap designs for 20 neighborhood areas across the city of Laguna Beach.



    FireClear Irvine 


    Micromap designs for 25 neighborhood areas across the City of Irvine.



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