Digital designer based in New York City with a passion for information design, presentation, and accessibility. Formerly Lead UI/UX Designer at an eCommerce marketing agency.
Anablue
Shopify theme setup & app integrations for the launch of a new premium beauty brand.
RoleLead UI/UX Designer
Years2023
Project TypeShopify Theme Setup
Web Development
Overview
Anablue is a recently launched premium beauty brand specializing in Moroccan argan oil hair products. Founded by prominent influencer Lauren Perez, the company aims to provide clean, natural beauty solutions using traditional Moroccan ingredients, perfected by science. Their product lineup includes treatment oil, scalp cleanser, and hair serum that appeal to customers with a wide range of hair types and textures.
Ahead of Anablue’s launch, they required a comprehensive Shopify store setup involving theme customization and app integrations. As an emerging brand, Anablue aimed to establish a high-quality eCommerce presence to coincide with their heavily promoted debut on social media. This involved customizing a premium Shopify theme, key app integrations, and implementing a combination of marketing channels.
Challenges
- Theme Selection Requirements: As a new brand, Anablue needed to establish their eCommerce store from the ground up. This required the selection and entire setup of a Shopify theme that met the brand’s identity and goals.
- Branding & Design: With no previous in-store or online presence, the foundation of Anablue’s visual brand would rely heavily on the design and aesthetics of their eCommerce store.
- Customization & Marketing: Some website customization and marketing requirements from the client would require features not included in an out-of-the-box Shopify theme, thus requiring additional customization and integrated app features.
Solutions
- Chosen Theme & Implementation: The selection of the Prestige Shopify Plus Theme perfectly fits Anablue’s desired online presence. This theme is designed for premium, high-end brand appeal with a focus on visual content, mobile responsiveness, and robust eCommerce features.
- Custom Elements with CSS: In addition to configuring the theme settings to align with Anablue’s brand book, custom CSS elements were implemented throughout the site to incorporate consumer study statistics and additional visual content.
- Shopify App Integrations: To prepare Anablue for their launch, various app integrations were installed onto the store to promote marketing channels and provide social proof. Key apps include Klaviyo for email marketing, Okendo for customer reviews, Videowise for social proof video content, and more.
Prestige Theme
The Shopify Plus Prestige theme was selected for its premium design for high-end brand appeal with a strong focus on visual content. The theme’s settings were configured to highlight Anablue’s visual branding. Custom CSS elements were added to enhance product cards, image carousels, and consumer study results.
Video Content
The Shopify app Videowise was implemented across the homepage and product pages to showcase shoppable social proof, demonstrating the products in use. This integration helps potential customers see how the products work with the option to immediately add-to-cart.
Customer Reviews
The Shopify app Okendo showcases customer reviews across the homepage and product pages to provide social proof and increase customer trust.
Email Marketing
The Shopify app Klaviyo allows users to opt-in to email marketing through a discount pop-up or a signup form in the footer.
Consumer Study
Results of the client’s pre-launch consumer study are showcased prominently across the site using custom CSS on the homepage and product pages.
Conclusion
The setup of Anablue’s Shopify Plus store led to a successful brand launch, resulting in immediate conversions and establishing the brand’s online presence. Now with a fully configured Shopify theme, Anablue can manage the store effectively in the future using the integrated apps and custom elements. Key app integrations, such as Videowise and Okendo, allow Anablue to continuously update the site with interactive social proof that engages and retains customers. Months after their launch, Anablue continues to thrive, providing customers with clean haircare products that use traditional Moroccan ingredients perfected by science.